Designing for Diffusion and Ethical Considerations

Designing for Diffusion (D4D) means taking certain steps early in the process of innovation planning to heighten the likelihood of awareness, information seeking and advice seeking, trial adoption, and then effective implementation and sustained use of evidence-based practices, programs and policies. Are there ethical boundaries in designing for diffusion of health system innovations? The present talk will outline the components of this approach and then raise ethical considerations of such intervention, for discussion.
James W. Dearing, PhD
Professor and Chairperson, Department of Communication, Michigan State University
Recorded September 17, 2014